What is Digital Marketing?
Digital marketing is the online marketing technique to promote products and services on the Internet (social media, email, and websites). It’s a dynamic field that combines creativity and analytics to reach and engage with the right prospects. From creating social media content, promoting website content and running paid advertisements on online properties (YouTube, Websites, Apps), digital marketing offers countless opportunities to make an impact for any business.
The main modules of Digital Marketing, include:
Search engine optimization (SEO) – optimizing websites and content to rank higher in search engine results pages (SERPs) for relevant keywords.
Pay-per-click advertising (PPC) – placing ads on search engines and social media platforms that are charged based on clicks or impressions.
Social media marketing – promoting a brand or product through social media channels, such as Facebook, Twitter, LinkedIn, and Instagram.
Email marketing – sending promotional emails to subscribers to promote a brand or product.
Content marketing – creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and engage with a target audience.
Influencer marketing – partnering with influencers or industry experts to promote a brand or product to their audience.
Affiliate marketing – promoting a brand or product through affiliates who earn a commission for each sale or referral.
Digital Marketing Course After 12th
If you’re a student and you’re interested in learning digital marketing after the 12th, then digital marketing is a fantastic choice. Here’s why:
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Eligibility: Open to students after the 12th from any stream, no prior technical knowledge required.
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Short Duration: Complete the course in 3 to 6 months.
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High Demand: Digital marketing is one of the fastest-growing industries, and job opportunities are going to be high.
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Flexible Career Options: Work as an SEO expert, social media manager, content marketer, or even start your own digital marketing agency.
Starting early with a digital marketing course after the 12th gives you an edge in the job market.
In today’s digital-first world, knowing how to make an online presence has. . .
What are the Importances of Digital Marketing?
Digital marketing has become increasingly important in today’s world, as more and more people are using the internet to shop, socialise, and find information. Here are some of the key reasons why digital marketing is so important:
Increased reach
Digital marketing allows businesses to reach a larger audience than traditional marketing methods, as it is not limited by geography or time.
Cost-Effective
Digital marketing can be more cost-effective than traditional marketing methods, as it often requires less investment and can generate better results.
Measurable Results
Digital marketing provides businesses with measurable results, allowing them to track the success of their campaigns and make data-driven decisions.
Improved Customer Engagement
Digital marketing allows businesses to interact with customers in real time, creating more personalised and engaging experiences.
Better Conversion Rates
With targeted advertising and personalised experiences, digital marketing can lead to higher conversion rates and increased revenue.
What is Digital Marketing Course Salary?
One of the top questions aspiring digital marketers have is about the earning potential. The salary for digital marketers in India varies based on your skills, role, and experience:
- Freshers (Executive Level): Start with ₹2,00,000 to ₹3,00,000 annually.
- Mid-Level (Senior Executives): Earn ₹3,50,000 to ₹6,00,000 per year.
- Experts and Managers (Seniors): Receive packages worth more than ₹7,00,000 annually.
With the right skills and practical experience, digital marketing offers a lucrative career path in India.
How to Start Digital Marketing Career?
Starting a digital marketing is easier but you will face many challenges, so you have to be updated with algorithms and Google guidelines and accept those challenges. Here’s a simple roadmap to get you going:
- Learn the Basics: Understand the fundamentals of digital marketing, such as SEO, social media, PPC, and content marketing.
- Enroll in a Course: Enroll a basic digital marketing course to gain practical knowledge and skills.
- Practice on Live Projects: Apply for internships to get live project experience to build confidence and expertise.
- Build a Strong Portfolio: Showcase your skills and achievements through a portfolio.
- Apply for Jobs: Start your career by applying to entry-level roles in digital marketing agencies.
With the right guidance and your efforts, you can quickly establish yourself in the digital marketing field.
What are the main aspects included in Digital Marketing?
- Search Engine Optimization (SEO): The process of optimising a website to rank higher in search engine results pages, through the use of keywords, backlinks, and other techniques.
- Pay-per-click (PPC) Advertising: A form of digital advertising in which businesses pay each time a user clicks on one of their ads.
- Social Media Marketing: The use of social media platforms, such as Facebook, Twitter, and Instagram, to promote a brand, build relationships with customers, and drive traffic to a website.
- Content Marketing: The creation and distribution of high-quality content, such as blog posts, videos, and infographics, to attract and engage an audience.
- Email Marketing: The use of email to communicate with customers and prospects, and to promote products or services.
- Affiliate Marketing: The practice of paying third-party affiliates a commission for driving traffic or sales to a business’s website.
- Mobile Marketing: The use of mobile devices, such as smartphones and tablets, to promote a business, product, or service.
- Video Marketing: The use of video content to promote a business, product, or service, through platforms such as YouTube or social media.
Digital marketing is a constantly evolving field, with new tactics and techniques emerging all the time. Businesses need to stay up-to-date with the latest trends and strategies to remain competitive and successful in the digital marketplace.
Career growth in the Digital Marketing field?
Digital marketing offers many career growth opportunities, including specialist, manager, analyst, e-commerce marketing specialist, and marketing automation specialist roles.
As the field of digital marketing continues to grow and evolve, there will be many more opportunities for career growth and advancement.
Digital Marketing Jobs Salary in India
The demand for data-driven digital marketing professionals in India is on the rise. Here’s an overview of salary trends:
- SEO Specialists: ₹2,50,000 to ₹6,00,000 per year.
- Social Media Managers: ₹3,00,000 to ₹7,00,000 annually.
- PPC Analysts: ₹3,50,000 to ₹8,00,000 per year.
- Digital Marketing Managers: ₹8,00,000 to ₹15,00,000 annually.
Salaries also depend on the industry, location, and your level of expertise. IT Training Indore equips you with the skills to tap into these high-paying opportunities.
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