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Search engines work by using automated programs called web crawlers or spiders that systematically crawl the web, indexing content and gathering information about websites.

These crawlers follow links from one website to another, gathering data about the pages they visit, and storing this data in a database. The search engine then uses complex algorithms to rank the indexed pages based on various factors, such as the relevance of the content to the search query, the quality of the website, the popularity of the website, and many other factors.

When a user enters a search query, the search engine analyses the query and retrieves relevant pages from its database based on the ranking algorithm. The pages are then presented to the user in a list, typically with the most relevant results appearing at the top of the list.

Search engines constantly update their algorithms to provide users with the most relevant results, and webmasters use various techniques, such as search engine optimization (SEO), to improve their websites' visibility and ranking in search results.

As I said before, search engines place the results considering 3 important criteria: Quality, unique content and relevance of the content written. If you have both, I’m pretty sure you will get what you want, which is of course traffic.

Quality

First of all, to create quality you need to be focused on what you do and to be serious with your domain of activity. Is pretty hard to cover all domains of activity (actually is impossible) so that’s why I recommend you to create a niche based website and start learning about your niche so that you will become an expert.

Be You definitely have to love what you do because once you do it just for the writing, you will get bored and as a result you won't be able to continue what you do.

Unique Content

Is without a doubt the hardest part of creating SEO content. If you would have done this 6-7 years ago, probably it would have been lot much easier, but nowadays because of the mass of information available on the internet is pretty hard to create 100% unique content so that’s why you should try hard to write your content using your own keywords and try to avoid the duplicate content because it is like it doesn’t exist for most important search engines.

Relevance

If you stick to your niche and follow the first 2 steps – Quality and unique content, the relevance will be as it doesn’t need to be done by you. I’m saying this because if you do have Quality content and Unique content, users, bloggers and website owners will notice it immediately and you will get back links, recommendations and probably reviews. These things will place your article in first spots of web search results so that you will get tons of traffic almost immediately.